An SSL certificate creates a secure connection between your website, and a user entering data on your website.
A good example is a contact form. A user that want’s to contact you via the form on your website will enter their details. If your website doesn’t have an SSL certificate installed, the user’s data can be intercepted.
The SSL certificates adds a security layer which encrypts data sent from the website, so the possibility of a user’s details being stolen is eliminated.
In addition, a website that has an SSL certificate will display a “Secure” padlock in the browser bar, which helps to build user trust in the website. This is especially important when you have an online store.
For more information and assistance with SSL certificate setup for your WordPress website, please contact me.